It’s the Most Wonderful Time of the Year – For Direct Mail!
A study by Epsilon reports that direct mail influences holiday purchases for nearly 77 percent of shoppers. So, if you haven’t planned your holiday campaign, here are some helpful hints.
It’s Beginning to Look a Lot Like Christmas
Get going! Getting your projects out early in October and November can give your clients more time to sit with your message, react and respond before the holiday rush.
Make a List and Check it Twice
Having the right mailing list can make or break the success of your mailing. Narrow down your target demographic and market to that audience.
All I Want for Christmas
Everyone loves presents. Send a letter and include a free gift, card or coupon. Printing “Free Gift Enclosed” on the outside of an envelope will almost always get your customers to open it.
Hark! The Herald Angels Sing
Make sure to include a clear call to action for your customers. The free gift or coupon may get them in, but your messaging needs to communicate what you would like from their visit beyond the free stuff.
Joy to the World
Share the Holiday Spirit in your message. Thank your loyal customers. Make new customers feel appreciated and welcomed. If you can’t spread the love around the holidays, then when can you?
Have Yourself a Merry Little Christmas
Give Allied Envelope a call and we’ll help you get started!