Print is Dead, Long Live Print!
Print has changed dramatically over the past few years. The way we consume information has changed and continues to change at a rapid pace. But does that mean that print is dead? Absolutely not!
In fact, there are many reasons why print is still thriving and will continue to do so for years to come. In this article, we will explore the future of print and dispel the myth that it’s dead. We’ll look at how print is evolving and how businesses can capitalize on this trend.
Is Print Really Dead?
The short answer is no, print is not dead. In fact, it’s very much alive and well. The printing industry has seen some tough times in recent years, but it’s still a $795 billion industry. And while print media is declining, it’s not doing so at the rapid pace that many people think.
So why do people keep saying that print is dead? There are a few reasons. First, the rise of digital media has made it easier and more convenient to consume information online. This has led to a decline in print media consumption.
Second, the recession put a strain on marketing budgets, and many businesses cut back on their print advertising spending. Finally, technological advancements have made it possible to produce high-quality print products at a lower cost. This has put pressure on traditional print providers, who are struggling to compete on price.
Despite all of this, print is still very much alive. Let’s take a look at some of the reasons why.
Print Provides a Unique Reading Experience
There is no denying that digital media has changed the way we consume information. We can now read news, books, and magazines online. But there is something about reading printed material that just can’t be replicated digitally.
Print provides a unique reading experience that many people still enjoy. It’s tactile, portable, and doesn’t require batteries or an internet connection. And while digital reading has its advantages, studies have shown that people retain more information when they read it in print.
So if you’re looking to provide your customers with a unique and enjoyable reading experience, print is still the way to go.
Print is More Trustworthy
In an age of fake news and clickbait headlines, it’s no wonder that people are increasingly distrustful of the information they find online. In fact, a recent study found that only 24% of people trust the information they see on social media.
This mistrust doesn’t extend to print media. In the same study, 72% of respondents said they trust printed materials such as newspapers and magazines. This is likely because printed material is more permanent and less prone to being tampered with than digital content.
So if you’re looking to build trust with your audience, print is still the way to go.
Print is More Engaging
With the rise of digital media, we are now bombarded with information from all sides. We are constantly inundated with emails, news articles, social media posts, and more. As a result, it’s become harder and harder to capture people’s attention.
This is where print can be advantageous. Because it’s not as common as it once was, printed material stands out more than digital content. And because people have to interact physically with it (turning pages, etc.), they are more engaged with the material.
So if you’re looking for a way to break through the noise and capture people’s attention, print is still a good option.
Learn More About Allied Envelope’s Printing Products and Services
Now that we’ve dispelled the myth that print is dead, it’s time to talk about how you can capitalize on this trend. At Allied Envelope, we offer a wide range of printing products and services.
We can help you design and print custom envelopes, business cards, postcards, and more. We also offer state-of-the-art digital printing services. So if you’re looking for quality printing products, look no further than Allied Envelope. Contact us today to learn more about our products and services.